Jonathan Adler
x Ruggable
Graphic Art Direction, Design Execution: Maylee Tan
Design Support: Taylor Potecha, Maile Sur
Photography Direction: Cassandra Leisz
Retoucher: Tom Basset
Multi-platform art direction and graphic execution for the launch of a licensed collection. Explored a more graphic expression of the Ruggable brand to echo the energy of Jonathan Adler’s style, honing in on an explosive color palette and eye-catching animation.
PRIMARY CAMPAIGN GOAL
Bring Jonathan Adler’s renown designs and iconography to life by collaborating on a washable rug collection that speaks to a “maximalist“ interior design audience. Support the campaign launch through design assets for all marketing channels: paid media, email, website, and social platforms.
To ensure cohesive design output and marketing effort, I created a style guide for all departments to reference.
Design specifications for this launch are all outlined in this guide, from the approved lockup, color, and graphic elements, paired with descriptions for use.
Since this was a collaboration with another brand, we worked iteratively to produce assets that would satisfy the requirements and brand guidelines of both teams.
The Results
A vivid, hyper-chromatic, and cohesive collection of assets that embodies Jonathan Adler’s charismatic spirit. From paid media to social teasers, designs produced for this launch resulted in one of Ruggable’s most successful and exciting collaboration collections.
