Re—Jute
Product Launch | Art Direction & Design
It was an exciting opportunity to lead a campaign that introduced an all-new texture to the brand’s portfolio.
The release was a major success, ringing in $1.45M during the first 60 days after it’s launch.
Photography Moodboard
To accompany the launch, the creative team executed a shoot in Joshua Tree, CA to encapsulate the “Desert Boho” styling for the collection.
The photography informed design direction to form cohesive assets that spoke to the product’s unique properties while marrying it to the brand’s existing design system.
Key Highlights & Style Guide
SHED-RESISTANT
MACHINE-WASHABILITY
SOFT WOVEN TEXTURE
RECYCLED MATERIALS
INDOOR / OUTDOOR
Design Output
SOCIAL | PAID MEDIA | ECOMMERCE | EMAIL
